A director with a decade-long journey in television commercials. Originally from Indore, he moved to Mumbai, marking not just a change in location but a transformation in cinematic pursuits.
For the past ten years, he's been integral to the industry, contributing skills to over 300 commercials. Starting as a freelance assistant director, he found his way to the director's chair, driven by a desire to shape narratives and create lasting visual experiences.
His industry trajectory took an interesting turn into post-production – mastering editing, motion graphics, and VFX. This diverse experience gives him a unique perspective, seamlessly integrating post-production nuances into his directorial endeavours.
For him, a commercial does not only market a product but tells a story. A story where style converges with technical precision, and every second on screen is a deliberate stroke in the visual symphony. What draws him to commercials is the expressive canvas they offer – infusing style, dynamic camera moves, and a compelling narrative within a succinct commercial timeframe.
Cheers to the art of crafting visual tales with precision.